They sell and display ads on other websites which auction off ad space. They were spending far too much money on colocated servers to meet peak ad sales demand. They could not use Amazon because of their large number of open connections. They did not have the technical resources to deploy to the Cloud.
Challenge #1
Large number of open connectionsPrimaCloud Solution
PrimaCloud’s systems accommodate large connection counts
Benefit
They were able to deploy to the Cloud and enjoy savings
Challenge #2
They needed to boost capacity rapidly when blocks of ads are bid outPrimaCloud Solution
Predictive Auto-scaling adds servers in advance of need
Benefit
Ads always display quickly
Challenge #3
They have no system administrators, and cannot operate their own site effectivelyPrimaCloud Solution
PrimaCloud Operations Services manages site
Benefit
They are able to keep headcount low
PrimaCloud Services Used
- 8 GB RAM
- 12 GB Reserved
- 5 Cores Peak
- 6 Linux Instances
- 450 GB Storage
- 150GB Transfer
- 4 Instances under full operations services
- MySQL DBA services
- 6 instances under server monitoring
- MySQL application monitoring
- Transactional performance monitoring
- Auto-scaling from 3 to 6 instances active based on demand trends
Benefit Summary
- Auto-scaling plus guaranteed resource reservations result in great performance
- Staff can focus on software development and marketing
- They pay only for compute time used when ads sell
- Headcount savings improve profitability
